Over a third of shoppers ‘will continue using at-home products and services’
16 June 2020, 00:04
Some 35% of people intend to continue with services such as online gyms and pub quizzes after the lockdown ends completely, Barclaycard Payments said.
More than a third of shoppers say they will continue to use at-home services such as online workout classes and DIY meal kits – even as parts of the UK economy start to open up once more.
Some 35% of people intend to continue using such services, which could be paid for or free, even after the lockdown ends completely, Barclaycard Payments found.
They also include virtual pub quizzes, at-home wine tasting sessions and remote styling tips from hairdressers.
Looking at why, some people surveyed said they plan to work at home more often, even after their gym has re-opened.
People also described such services as “fun”, and said doing activities at home helped them to manage their time.
Barclaycard also found that a third (33%) of UK retailers have launched new products or services designed to be used at home since the lockdown started on March 23.
Nearly nine in 10 (88%) retailers said they had seen an increased demand for in-home experiences over the past three months.
Over half (56%) had initially planned these at-home product lines or services to be temporary.
But seven in 10 (70%) retailers surveyed predict that the rise of at-home products and services will, in the future, enable firms to provide a more tailored experience to suit individual customers.
Nearly two-thirds (63%) of people surveyed had either tried an at-home product or service or planned to do so, with online gym classes, virtual pub quizzes and DIY meal kits being particularly popular.
Two-fifths (39%) of people said they are more likely to remember a brand after using an at-home product or service from them.
Kirsty Morris, managing director for account development at Barclaycard Payments, said: “Lockdown has undoubtedly been challenging for retailers, but it’s promising to see how many have been quick to cater their product lines to consumers looking for entertainment and personalised products while at home.”
Commenting on the findings, retail expert Mary Portas said: “The coronavirus pandemic has accelerated a new era of shopping and living.
“Now more than ever, people want to enjoy the experiences they’ve always been given, but from the comfort of their own homes.”
Will Condliffe, a spokesman for Chester Zoo, said: “By adapting quickly to offer a new way of ‘visiting’ Chester Zoo we were able to keep animal lovers engaged and put smiles on people’s faces during lockdown.
“We’re confident that the interest in our virtual offering will continue as we beam animals to thousands of new fans across the world.”
More than 2,000 consumers were surveyed across the UK as were more than 400 senior managers in retail businesses in June.